Client
Basement Orchestra
Team
Photographer — Beth Crockatt
Hand lettering — Fiona Louise Monteith
Areas
Branding & Identity
Event Graphics
Illustration
Merchandise
Print
Basement Orchestra makes beautiful music in unexpected places. Founded in 2012, it is now a 50-piece musical behemoth breaking free from the concert hall and having a bit of a riot. They have brought their come-as-you-are vibe and blissful noises to various unusual spaces, including the iconic Rough Trade Record Stores, the even more iconic Bethnal Green Working Men’s Club and various wind-swept car parks. They have provided live scores to up-and-coming filmmakers and have entertained tripped-out revellers in the way they least expected on the main stage of Secret Garden Party and at Mighty Hoopla.
Logo, before & after
A creative, self-proclaimed family, Basement Orchestra needed a strong and playful identity it could wear with pride. A hand-drawn wordmark, together with a character icon, ‘Bob’ (inspired by the orchestra’s costumes at Secret Garden Party), unite in playful combinations. Inspired by the orchestra fitting into unusual spaces, the letters re-form into different shapes suitable for some awesome merch.
The tagline ‘Not a Cult’ was born from a particularly riotous and creative social event, so it feels wholly owned by the orchestra members. The resulting identity is just as individual as the humans in the orchestra and confidently reflects what makes Basement, Basement.
Logo variants
“Everyone in the orchestra has fallen in love with the brand and it is already helping us to communicate to our followers in a more exciting and genuine way.”
“Rosie’s work and imagination not only gave us a stunning new brand to fall in love with but totally challenged and refined the way we perceive our organisation in every regard.”
