Known to its legions of fans as “happiness in a bottle”, Starbucks Frappuccino delivers an instant caffeinated kick by blending signature espresso roast coffee with milk. To amplify this joyful brand identity across social and digital platforms, Rosie developed a series of vibrant papercraft animations, designed to reinforce the brand’s uplifting nature and invite audiences to smile.

The Challenge
Starbucks wanted to create engaging, shareable content that would resonate with its audience and bring the Frappuccino’s feel-good energy to life. The campaign needed to be visually captivating, lighthearted, and seamlessly integrate with the brand’s sunny, carefree personality—while standing out in a crowded digital space.

The Solution
To capture the essence of joy and refreshment, Rosie produced two dynamic animations for each Frappuccino flavour, using a blend of papercraft and stop motion techniques. The handcrafted approach added warmth and charm, making the campaign feel playful and authentic.

• The first animation placed an ice-cold Frappuccino bottle at the centre of summery worlds—such as a music festival and a pool party—causing its immediate surroundings to freeze, playfully emphasising its refreshing quality.

• The second animation creatively used elements from these worlds to form moving frames, ensuring continuous motion and engagement.

The Impact
The visually striking animations captured the essence of Starbucks Frappuccino, reinforcing its fun, carefree brand personality. The campaign’s lighthearted storytelling and innovative execution resonated strongly with audiences, driving engagement across digital platforms. Its success was recognised with a Gold win at the Snackable Content Awards, cementing its status as an outstanding example of social-first branding.