The identity
The name says it all. As a community-driven initiative, the identity needed to be simple, welcoming, and distinct, setting it apart from commercial competitors while staying true to its grassroots spirit.

At the heart of the brand is a bold, instantly recognisable icon, embedding Full Cycle’s core values: access to bikes, community, skill-building, and sustainability. The Nazare semi-serif typeface by Natanael Gama complements the icon, offering strong display appeal that works seamlessly across signage, event graphics, and digital applications.

With a brand as approachable and practical as the project itself, Full Cycle is rolling forward—one restored bike at a time.