Friendly ferments for the kefir-curious, Belly Dance is a challenger brand that sets out to make gut health easy and fun. It’s a vegan, low-sugar, caffeine-free hit made from water kefirand bubbling with benefits. No nasties, just goodies.
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Made with love by Haz and Han, Belly Dance is the brainchild of two yoga teachers who met in Hackney and quickly became friends. Together, they love dancing until the sun comes up just as much as stretching through a few sun salutations, and. Belly Dance embodies fun and function—just like them.
The identity is inspired by groovy 1970s visuals. Playful typography and a background pattern emulating intestines visually link cans on the shelf for maximum impact. A belly button icon aims to make gut health fun and accessible to all.
