Client
Margrit Hasler

Team
Sound Engineer—Alex Bonney

Areas
Art Direction
Branding & Identity
Videography
Digital
Print

Margrit Hasler is a classically trained jazz instrumentalist whose career spans world-renowned orchestras, including Philharmonia Zurich and The Royal Opera, London. A highly regarded educator, she has also taught at the Guildhall School of Music & Drama, shaping the next generation of musicians with her knowledge and expertise.

While rooted in classical and jazz, Margrit’s musical output is ever-evolving. Most recently, she has been touring with folk and contemporary jazz groups, embracing new sounds and pushing the boundaries of traditional performance.

Her latest project is a bold solo venture: an immersive exploration of the viola using loop and pitch shift pedals. These performances build layered, evolving soundscapes—loops intertwining to form intricate, rhythmic compositions influenced by a diverse range of musical structures. 

The concept
To capture the essence of Margrit’s looping technique, the visual identity is built on repetition and rhythm. Each track is translated into a single graphic unit—created by notating loops using a grid system, then standardizing them into a 2:1 rectangular frame. These tiles appear across the identity as both individual elements and recursive patterns, creating hypnotic visuals that visually mirror the music’s rhythm.

The layout system follows the same logic, using loops as the foundational unit of a grid where graphic elements stack and scale dynamically—bringing order and fluidity to compositions. Even Margrit’s logo system is constructed within this structured framework, reinforcing the connection between sound and visual form.

2x1 frame

Track tiles

A new visual language
By seamlessly blending structure with spontaneity, Margrit’s identity echoes her musical philosophy—a fusion of tradition and experimentation, precision and improvisation. Just as her music redefines the viola’s possibilities, her visual world transforms sound into a dynamic, flexible design system.

Grid system

Logo suite

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