The challenge
Most gaming ambassador programs focus on the brand, not the individuals. Intel wanted to change that—creating a collective that puts streamers’ unique traits and quirks at the center, giving them a platform for authentic self-expression.

The solution
Conceptualised, designed, and executed by Superunion in partnership with illustrator Kervin Brisseaux, the creative vision was all about self-expression. While working at Superunion, Rosie was part of a small team responsible for bringing the Alliance to life—refining illustrations, creating logos, designing merchandise, and crafting brand guidelines and promotional assets.

At the heart of the design system are customised illustrations that showcase each ambassador’s personality. These bespoke visuals wrap around the streamers in a dynamic, energetic style—encapsulating their gaming identities and creating an instantly recognisable visual language.