Client
Intel

Agency
Superunion

Team
Executive Creative Director — Louise Hunter
Design Director — Robert Leah
Illustrator — Kervin Brisseaux

Areas
Digital
Event Graphics
Guidelines
Merchandise
Packaging
Print

The Intel Gaming Alliance brings together the world’s greatest streamers and technology to create gaming experiences, events, and content like never before.

The project was conceptualised, designed and executed by Superunion in partnership with illustrator Kervin Brisseaux. While working at Superunion, Rosie was part of a small team responsible for bringing the Alliance to life through all design elements, from refining illustrations to creating logos, merchandise, guidelines, and promotional assets. 

The creative concept centres on drawing out your personality: ‘When it comes to streaming, people come for the games but stay for the people. Gaming is a collective experience, but most ambassador programs fail to create a community. The Intel Gaming Alliance puts gamers first and lets streamers’ personalities shine.’

The concept is all about self-expression, showcasing the unique traits and quirks of the ambassadors through visual stories that highlight their individual characters. This is achieved through customised illustrations brought to life across a range of dynamic assets, exciting visual executions, and engaging content.

Frankie Key Visual

Bespoke Wordmarks

These bespoke illustrations are designed to embody and encapsulate each ambassador’s personality, drawing around them in a visually considered arrangement that brings their individual traits and characteristics to life.

To encourage the members of the Alliance to embrace their new look, custom toolkits were created for each streamer, which included broadcast overlays and social media assets. Additionally, welcome packs containing unique, one-of-a-kind products and branded merchandise were delivered worldwide. 

Guidelines

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